Outreach cadence, editorial plan, and campaign grid
Four weeks of foundation outreach, ninety days of editorial, and a day-by-day campaign grid with the metric targets to track.
Four-week outreach cadence
Who to contact each week, the offer to lead with, and the follow-up window.
Week 1
Tier-1 national foundations · awareness & validation
Targets
- Parkinson's Foundation (National & Southeast Chapter)
- The Michael J. Fox Foundation (MJFF)
Cadence
- Day 1 (Tue, 9 AM ET) — send the initial outreach email
- Day 4 (Fri, 11 AM ET) — soft follow-up with a digital excerpt and illustrated spread
- Day 8 (next Tue) — phone or LinkedIn touchpoint with the Community Engagement Director
Primary ask
Feature The Bayou Bounce in the monthly family/caregiver digital digest and add it to the recommended children's book reading list.
Week 2
Patient quality-of-life & movement organizations
Targets
- Davis Phinney Foundation for Parkinson's
- American Parkinson Disease Association (APDA)
- HollyRod Foundation (caregiving & neuro wellness)
Cadence
- Day 8 — initial outreach email, led by joy and movement
- Day 11 — follow-up highlighting the donation pledge to Parkinson's research
Primary ask
Co-promote a virtual "Movement & Rhythm Storytime" for families navigating young-onset diagnoses, and offer bulk 10-pack discounts to regional chapters.
Week 3
Regional support groups & clinical networks (Georgia, Louisiana & Southeast)
Targets
- Parkinson's Movement Disorder Alliance (PMD Alliance)
- Georgia / Louisiana support group coordinators (30 groups targeted)
- Pediatric & neurology clinic waiting rooms (Atlanta & New Orleans)
Cadence
- Day 15 — direct email to support group leaders with a 1-page printable flyer
- Day 19 — follow-up with a direct Amazon 1-click order link
Primary ask
Sponsor 5-to-15 copy "Family Care Packs" for waiting rooms and family support group lending libraries.
Week 4
Healthcare & corporate community benefit sponsors
Targets
- Regional health plans & hospital networks (Kaiser Permanente GA, Children's Healthcare of Atlanta, Ochsner Health LA)
- Corporate DEI and wellness committees
Cadence
- Day 22 — corporate sponsorship pitch
- Day 26 — executive follow-up call with the Community Benefit Manager
Primary ask
Corporate sponsorship of a 25-to-50 book "Classroom & Clinic Bundle" with co-branded bookplate stickers.
The quarterly content engine
Twelve blog posts and six newsletters across three months, each month with its own Amazon push.
Month 1
Days 1–30Will's perspective and Louisiana culture.
- BlogDay 3Why Will's Story Matters: How a Child's Superhero Love Inspired The Bayou Bounce
- NewsletterDay 7We're Live on Amazon! Meet Mrs. Bayou & Join the Bounce Movement
- BlogDay 12From Zydeco to Bounce: How Louisiana Culture Celebrates Joy in Every Step
- BlogDay 19Explaining Parkinson's to Young Children: 5 Compassionate Conversation Starters
- NewsletterDay 24Behind the Pages: Inside Illustrator Randell Pearson's Creative Process
- BlogDay 28Milestone Celebration: How Your Purchase Supports Parkinson's Advocacy
Amazon asset push
A+ modules live, review velocity (target: 15+ reviews)
Month 2
Days 31–60Food, rhythm, and the gut-brain link.
- BlogDay 35What is NeuroSeeds? Planting Brain Health Habits in Early Childhood
- NewsletterDay 38Kitchen is Community: Brain-Healthy Southern Recipes with Chef Traci
- BlogDay 44The Gut-Brain Axis for Families: Simple Nutrition Swaps That Support Cognitive Health
- BlogDay 51Movement as Medicine: Why Dancing and Rhythm Stimulate Neurological Pathways
- NewsletterDay 56Free Download: The Bayou Bounce Family Brain Health Activity Sheet
- BlogDay 59Living Boldly with Young-Onset Parkinson's: Tyaisha's 25-Year Journey
Amazon asset push
Kindle edition, audiobook prep, Amazon Ads test
Month 3
Days 61–90Institutional expansion.
- BlogDay 66Bringing Social-Emotional Learning (SEL) to Life: A Teacher's Guide to The Bayou Bounce
- NewsletterDay 70Sponsor-a-Classroom: How Communities Are Bringing Health Books to Title I Schools
- BlogDay 77Why Representation in Children's Health Literature Changes Outcomes for Black Families
- BlogDay 845 Fun Classroom Activities to Teach Empathy, Cultural Music, and Movement
- NewsletterDay 88Quarterly Impact Report: Books Donated, Lives Touched, and What's Next
- BlogDay 90Never Stop Dancing: Looking Ahead to Our Next Chapter of Community Healing
Amazon asset push
Wholesale / bulk, expanded KDP category ranking
Day by day, pillar to call to action
The content pillar, hook, and conversion ask for each day of the launch month.